As the esports industry continues to grow, more and more brands are recognizing the potential for marketing in this space. However, figuring out the right activation for your brand might be difficult, which is why we listed six ways different ways brands can get involved and take advantage of the growing amount of opportunities in esports:
Sponsorship
One of the most common ways for brands to get involved in esports is through sponsorship. This can include sponsoring individual teams or players, tournaments, or leagues. This not only helps to raise the brand’s profile but also creates an association between the brand and the sport, providing a powerful means to reach the intended target audience.
Advertising
Brands can advertise during esports events, such as through streaming platforms or broadcast networks, to reach a large and engaged audience. In addition, advertisers have the opportunity to create bespoke in-game items and activations to engage with fans on a deeper level.
Content Creation
Brands can create their own esports-related content, such as video series or podcasts, to connect with fans and build a relationship with the community. They can also collaborate with popular esports content creators and influencers to reach a wider audience.
Product Integration
Brands can integrate their products or services into the gameplay of popular esports titles, such as through branded in-game items or virtual billboards. This allows the brand to reach a highly engaged audience in a natural and non-intrusive way.
Event Activation
Brands can host their own esports events, such as tournaments or meet-and-greets, to create exciting and authentic opportunities for fans to interact with the brand.
Live streaming platforms partnerships
Streaming platforms have become an essential element of the industry, some brands also partner with them. From co-creating live events to advertising to customizing their channels and content. Esports provides an exciting and rapidly growing opportunity for brands to connect with a young, tech-savvy, and engaged audience. By understanding the esports landscape and identifying the right opportunities for their brand, companies can successfully tap into this burgeoning market.
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