01
May
2026
26
Mar
2026
Understanding Steam’s Popular Upcoming
‘Popular Upcoming’ is a coveted phrase in indie game marketing. The extra visibility on Steam’s homepage can be the difference between a good launch and
Read More
25
Feb
2026
Building a Community For Your Indie Game
When you start marketing your indie game, you’re going to hear the term ‘target audience’ everywhere. Your target audience is your core group of players.
Read More
28
Jan
2026
Optimizing Your Steam Store Page
Your Steam store page is more than just a simple storefront. Behind the trailer, screenshots, and text is an algorithm collecting data. Taking steps to
Read More
03
Dec
2025
Quality Capsule Art And The Effect It Can Have On Game Marketability
We’ve all found ourselves endlessly scrolling Steam in search of our next 24-hour obsession. The dopamine hit of a colorful picture on a never-ending feed
Read More
06
Jun
2025
Getting started with Bluesky and Twitter
In previous posts, we’ve recommended social media as a cheap and effective way to reach your game’s audience. Recently, Bluesky has emerged as a popular
Read More
14
May
2025
Pitching Your Game to Creators: A Guide for Indie Game Developers
Once your game is in a state where you believe it is ready to be shared with the public, you can consider content creator outreach.
Read More
11
Apr
2025
Effective Marketing Strategies for Video Games
The video games industry is massive, with many recent reports putting its global market at close to or even over $200 billion USD, surpassing other
Read More
01
Mar
2024
What assets do I need to promote my indie game?
As you plan a launch campaign for your game, certain marketing materials–or assets–are common within the marketing and PR space for a successful launch. Journalists
Read More
11
Jan
2024
How to Write a Press Release
A press release is a written document made to inform your reader–typically the press–of upcoming news. This may take the form of a brand or
Read More
Let's get to work
