26
Mar
2026
25
Feb
2026
Building a Community For Your Indie Game
When you start marketing your indie game, you’re going to hear the term ‘target audience’ everywhere. Your target audience is your core group of players.
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28
Jan
2026
Optimizing Your Steam Store Page
Your Steam store page is more than just a simple storefront. Behind the trailer, screenshots, and text is an algorithm collecting data. Taking steps to
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03
Dec
2025
Quality Capsule Art And The Effect It Can Have On Game Marketability
We’ve all found ourselves endlessly scrolling Steam in search of our next 24-hour obsession. The dopamine hit of a colorful picture on a never-ending feed
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06
Jun
2025
Getting started with Bluesky and Twitter
In previous posts, we’ve recommended social media as a cheap and effective way to reach your game’s audience. Recently, Bluesky has emerged as a popular
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14
May
2025
Pitching Your Game to Creators: A Guide for Indie Game Developers
Once your game is in a state where you believe it is ready to be shared with the public, you can consider content creator outreach.
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11
Apr
2025
Effective Marketing Strategies for Video Games
The video games industry is massive, with many recent reports putting its global market at close to or even over $200 billion USD, surpassing other
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01
Mar
2024
What assets do I need to promote my indie game?
As you plan a launch campaign for your game, certain marketing materials–or assets–are common within the marketing and PR space for a successful launch. Journalists
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11
Jan
2024
How to Write a Press Release
A press release is a written document made to inform your reader–typically the press–of upcoming news. This may take the form of a brand or
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11
Dec
2023
PR vs. Marketing: Where do I start?
PR and marketing are often mentioned alongside one another; Google searches boast “PR and marketing strategy” or “What is the difference between PR and marketing?”
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