How to Effectively Pitch Your Game to Publishers


As an independent game developer, getting your game published and into the hands of players can be a challenging task. But with the right approach, you can effectively pitch your game to publishers and increase your chances of success.

Understanding the Publishing Landscape

Before you start pitching your game, it’s important to understand the publishing landscape. There are several types of game publishers, including major publishers, indie publishers, and self-publishing. Major publishers typically have a lot of resources and can provide developers with the support they need to bring their games to market. Indie publishers are typically smaller and more focused on indie games, while self-publishing allows developers to bring their games to market without the help of a publisher.

Preparing Your Pitch

Before you start pitching your game to publishers, it’s important to have a clear and concise pitch. This should include information about your game, your team, and why your game is unique and worth publishing. Your pitch should also include any relevant data, such as screenshots, videos, and gameplay footage.

Researching Publishers

Once you have prepared your pitch, it’s time to start researching publishers. This can be done through online research, networking, and attending events such as gaming conferences. When researching publishers, look for ones that have a history of publishing games similar to yours and that have a good reputation in the industry.

Making the Pitch

When you’re ready to make your pitch, it’s important to be professional and confident. Start by introducing yourself and your team, and then present your game and its unique features. Be prepared to answer any questions that the publisher may have and to provide additional information if needed.

Following Up

After you’ve made your pitch, it’s important to follow up with the publisher. This can be done through email or phone, and it’s a good idea to keep the conversation professional and friendly. Be patient, as publishers are often busy and may take some time to respond.

Negotiating the Deal

If a publisher expresses interest in your game, it’s time to start negotiating the deal. This can be a complex process, and it’s important to have a clear understanding of what you want and what you’re willing to give up in order to get it. It’s also important to have a lawyer review any contracts before you sign them.


Pitching your game to publishers can be a challenging task, but with the right approach and preparation, you can increase your chances of success. Remember to be professional, confident, and patient, and to do your research before making your pitch. If you need any help reaching out to publishers, reach out to us!

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