Your Trusted Indie Games Marketing Agency
Starfall PR is a boutique PR agency that offers bespoke marketing solutions for indie games. With a wide range of services and a holistic approach emphasizing genuine interaction, you can rest assured that your game is in good hands.
Launch Strategy and Messaging
Strategy is an ongoing process that begins well before your game launches. We will work with you to identify the best positioning for your game to ensure it resonates with your audience and achieves results. Like any good plan, we’re flexible and can adjust on the fly based on not only your needs and wants, but also in reaction to the results we begin to see to make sure that our plan is working for you.
Press Outreach
Despite its mostly digital presence, the gaming industry relies heavily on personal connections. Our trusted relationships with journalists, combined with our ongoing networking efforts to stay current in the space, provide us with a clear understanding of the journalism landscape. Whether you’re creating a deckbuilder roguelite, a mascot horror experience or anything in between, we know the perfect journalist to elevate your brand.
Digital Advertising
Digital AdvertisingGoogle, TikTok, Reddit, YouTube, and Meta are popular platforms for paid advertisements that will put your game in front of your relevant audience. Starfall PR can help demystify this process and ensure you’re achieving a sustainable return on your investment by keeping a close eye on performance.
Event Activations
Event ActivationsEvent activations are an exciting way to share your game with an eager community of press, creators, and the general public. From guerilla marketing tactics like custom swag items to a tailor-made booth, we’ll handle everything A-to-Z beginning with planning, logistics, and procurement, to set up, execution, and tear down.
Social Media Marketing
Social media offers direct access to your consumer base. Understanding the nuances of these platforms, however, can be cumbersome. How often should you post? What communities should you target? What posts offer the most opportunity for engagement? Our team is experienced answering these questions and more to set your social presence up for success.
Influencer Outreach
Content creators are a coveted resource within the gaming industry, and for good reason. That’s why we’ve developed a unique approach to influencer marketing that doesn’t rely on paid sponsorships or lengthy contracts. Leveraging our connections with creators and providing reputable outreach, we tap into a community that shares an authentic connection.
Creatives
While Starfall PR does not offer in-house creative assets services, we have a specially curated and vetted list of independent (we do not receive any fees or commission) agencies that we trust to produce quality work at affordable rates. During this process, we will provide our professional insight on creative direction, messaging, and aligning relevant visuals.
Self-Publishing Support
Starfall PR may not be a publishing company, but we offer support for many services offered by one. Whether you’re looking at localization, QA testing, store page optimization, community management, or more, Starfall PR is here to help. We have worked with many self-publishing developers with successful results.
Starfall PR is an indie games marketing agency committed to providing you with top-notch service at reasonable prices. Reach out today to see how we can help you reach your goals.
Check out the talented people we’ve worked with before on our partners page, and learn more about what we’ve been able to achieve for them in our case studies.
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