Project Overview
Order up! Little Chef: Cozy Cooking is the first title from indie developers, julien & erika. After a successful demo launch on itch.io, the team decided to turn this passion project into a reality. As their first Steam launch, julien & erika entrusted Starfall PR to manage influencer engagements, media relations, and self-publishing guidance. In the span of 2 months, Little Chef earned 26,000 wishlists ahead of its Early Access release, selling 1800 copies in its first 3 days. This campaign was a recipe for success, and julien & erika look forward to collaborating with Starfall PR for the game’s upcoming 1.0 launch.The Task
Starfall PR outlined a 2-month campaign for Little Chef: Cozy Cooking, kicking off in January 2026 ahead of a March Early Access launch. With a focus on earned content creator engagements to spur organic growth, Starfall PR rolled up our sleeves and got to work.
The Results
Some games are best served hot, and Little Chef: Cozy Cooking is no exception. Across 8 weeks, Starfall PR more than doubled the game’s wishlists with no paid content necessary. Our understanding of the game’s core audience, combined with technical knowledge of Steam Next Fest marketing, made for one sweet launch.
- Over 26,000 wishlists at launch
- 10,000 wishlists gained exclusively during February’s Steam Next Fest
- Over 100 high-value key requests from Twitch & YouTube partners
- 40+ pieces of video coverage across the campaign’s cycle
- Release date announcement published on Tier 1 news sites (1,000,000+ readers per month)
- Positive critic reviews to establish consumer trust and encourage sales
Let's get to work
