Pitching Your Game to Creators: A Guide for Indie Game Developers Once your game is in a state where you believe it is ready to
Read MoreEffective Marketing Strategies for Video Games The video games industry is massive, with many recent reports putting its global market at close to or even
Read MoreAs you plan a launch campaign for your game, certain marketing materials–or assets–are common within the marketing and PR space for a successful launch. Journalists
Read MoreA press release is a written document made to inform your reader–typically the press–of upcoming news. This may take the form of a brand or
Read MorePR and marketing are often mentioned alongside one another; Google searches boast “PR and marketing strategy” or “What is the difference between PR and marketing?”
Read MoreIt's all in the details. On average, games require 6,000 wishlists to appear on Steam’s “Popular Upcoming” list. A spotlight on the homepage can significantly
Read MoreWe’re all familiar with an indie title that seemed to reach record success overnight; alongside the latest AAA releases, a game from a previously unknown
Read MoreSetting your video game up for success begins long before release day. Alongside the hours you’ve poured into its narrative development, game mechanics, and art
Read MoreYou’re putting the finishing touches on a game you’ve worked tirelessly on for years. Between your game’s art style, narrative beats, mechanics, and replayability, you’re
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