14
May
2025
11
Apr
2025
Effective Marketing Strategies for Video Games
The video games industry is massive, with many recent reports putting its global market at close to or even over $200 billion USD, surpassing other
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01
Mar
2024
What assets do I need to promote my indie game?
As you plan a launch campaign for your game, certain marketing materials–or assets–are common within the marketing and PR space for a successful launch. Journalists
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11
Jan
2024
How to Write a Press Release
A press release is a written document made to inform your reader–typically the press–of upcoming news. This may take the form of a brand or
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11
Dec
2023
PR vs. Marketing: Where do I start?
PR and marketing are often mentioned alongside one another; Google searches boast “PR and marketing strategy” or “What is the difference between PR and marketing?”
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15
Nov
2023
How to Increase Steam Traffic and Visibility
It's all in the details. On average, games require 6,000 wishlists to appear on Steam’s “Popular Upcoming” list. A spotlight on the homepage can significantly
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23
Oct
2023
Indie Enthusiast? Here’s How You Can Support Your Favorite Games
We’re all familiar with an indie title that seemed to reach record success overnight; alongside the latest AAA releases, a game from a previously unknown
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27
Sep
2023
How To Hit The Ground Running With Your Game
Setting your video game up for success begins long before release day. Alongside the hours you’ve poured into its narrative development, game mechanics, and art
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24
Jul
2023
How can a PR agency help my indie game?
You’re putting the finishing touches on a game you’ve worked tirelessly on for years. Between your game’s art style, narrative beats, mechanics, and replayability, you’re
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07
Jul
2023
Indie Developer’s Guide to Game Conventions
I made a video game! Now what? Video games are a digital medium; it’s in the name. Your game may not survive without the internet,
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