Blog

Mar

2024

What assets do I need to promote my indie game?

As you plan a launch campaign for your game, certain marketing materials–or assets–are common within the marketing and PR space for a successful launch. Journalists use these assets to populate features and reviews, and consumers look to them for further insight into your title before purchasing. These assets bolster your Read More

Jan

2024

How to Write a Press Release

A press release is a written document made to inform your reader–typically the press–of upcoming news. This may take the form of a brand or

Dec

2023

PR vs. Marketing: Where do I start?

PR and marketing are often mentioned alongside one another; Google searches boast “PR and marketing strategy” or “What is the difference between PR and marketing?”

Nov

2023

How to Increase Steam Traffic and Visibility

It's all in the details. On average, games require 6,000 wishlists to appear on Steam’s “Popular Upcoming” list. A spotlight on the homepage can significantly

Oct

2023

Indie Enthusiast? Here’s How You Can Support Your Favorite Games

We’re all familiar with an indie title that seemed to reach record success overnight; alongside the latest AAA releases, a game from a previously unknown

Sep

2023

How To Hit The Ground Running With Your Game

Setting your video game up for success begins long before release day. Alongside the hours you’ve poured into its narrative development, game mechanics, and art

Jul

2023

How can a PR agency help my indie game?

You’re putting the finishing touches on a game you’ve worked tirelessly on for years. Between your game’s art style, narrative beats, mechanics, and replayability, you’re

Jul

2023

(More) Ways to Market Your Indie!

Didn’t know about these? That’s okay, it’s what we’re here for! Indie marketing guides are available everywhere on the internet.; rightly so, as they offer

Jul

2023

Indie Developer’s Guide to Game Conventions

I made a video game! Now what? Video games are a digital medium; it’s in the name. Your game may not survive without the internet,

Jun

2023

CHAMPION SHIFT DEMO AND GAMEPLAY TRAILER ARE OUT NOW

CHAMPION SHIFT DEMO AND GAMEPLAY TRAILER ARE OUT NOW Play through the first level as Sun Wukong and check out the trailer to see what’s

Let's get to work