Project Overview
Toast Interactive, based in Queensland, Australia, was founded in 2016 and is most known for the international bestseller, Richie’s Plank Experience. Their most recent project, Max Mustard, is a virtual reality 3D platforming adventure. In April 2024, Toast Interactive contacted Starfall PR for overall account support. Throughout the year, Starfall PR secured placements for Max Mustard in several Tier 1 media outlets, arranged interviews with the team in Australian press, and earned the title a Metacritic score. We executed two successful launch campaigns across PlayStation and Steam VR and placed valuable content with influencers and press.The Task
Toast Interactive approached Starfall PR in April 2024 for monthly support following the game’s initial Meta Quest launch. In anticipation of the PlayStation and Steam VR platform launch campaigns, Toast Interactive identified the following expectations:
The Results
Max Mustard builds on the success of Richie’s Plank Experience, and with the help of Starfall PR, the PCVR and PSVR2 releases launched with great success. Throughout the campaign, Max Mustard was featured in IGN, IGN VR, and more. Max Mustard generated 161 Pieces of Coverage with an overall reach of 379 Million Unique Monthly Visitors.
- 161 positive pieces of coverage, ranging from videos, articles, interviews, and reviews
- Achieved a Metacritic score for Max Mustard’s PSVR2 port
- PSVR coverage in over 50 news sites, including IGN, Psx Brasil, Meu Playstation, and more.
- Features on channels with 400k+ subscribers
- Interview spots with local news outlets such as GamesHub, Capsule Computers, and Next Play.
- Continued media coverage post-launch, highlighting Toast Interactive’s critical achievements, including their recent AGDA win for Excellence in Mixed Reality and the upcoming Game of the Year presentation at the AIXR XR Awards.
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