Project Overview

 

Yolk Heroes: A Long Tamago is the first title by 14 Hours Productions. Inspired by the Tamagochies of the 90s, Yolk Heroes invokes a great sense of nostalgia for those who took care of digital pets back in the day. 14 Hours Productions has planned a launch on both Steam and mobile, and while the head of the studio has game industry experience, he didn’t have the relevant experience to make Yolk Heroes a success. So, he hired Starfall PR for the game’s official announcement, demo release, and full launch.

 

 

 

The Task

 

We understand the steep cost of PR services, so we provide our clients with high-quality content at an affordable rate. For Yolk Heroes: A Long Tamago we’ve done the following:

 

• Identify relevant press and influencer targets within the idle genre
• Draft and distribute press releases
• Manage incoming review requests from press and content creators
• Collate coverage and present a release announcement and a demo announcement wrap-up for our client
• Assisted the developer pitch to several publishers
• Optimized Steam page for maximum discoverability
• Presented Yolk Heroes to journalists at Gamescom in Cologne, Germany
• Organized an influencer campaign across Instagram and Twitch, complete with giveaway rewards including game keys and physical merchandise

 

 

 

The Results

 

Yolk Heroes’ continues to earn attention after its initial announcement and demo release. We gathered 100+ review requests from notable outlets like Gamepur, Pocket Tactics, Pocket Gamer, and Gameplay. Our press release also helped inspire 50+ clips of coverage on websites like IGN, Gaming Bible, Pocket Tactics, Pocket Gamer, and Touch Arcade. 14 Hours Production was eggstatic with the results and is continuing their partnership with Starfall in anticipation of the game’s full launch.

 

 

“The new mobile idle RPG Yolk Heroes: A Long Tamago brings all the best parts of a Tamagotchi to your phone and adds epic fantasy action.” – Pocket Tactics

 

 

“With an anime styling, this looks like a very cute, wholesome and “cosy” experience. It’s one that stays simple and can be checked once every few days.”-Gaming Bible

 

 

“Yolk Heroes does a phenomenal job of capturing that Game Boy aesthetic” – Touch Arcade