Yolk Heroes: A Long Tamago

20 May 2024
Yolk Heroes: A Long Tamago

Project Overview

14 Hours Productions is a small US-based developer of retro indie games. Their most recent project, Yolk Heroes: A Long Tamago, is an idle digital pet sim for PC and Mobile, reminiscent of 1990s Tamagotchi. In May 2023, 14 Hours Productions approached Starfall PR for development guidance and a full launch campaign. Over the course of one year, Starfall PR placed Yolk Heroes in multiple Tier 1 outlets, completed a successful content creator campaign, and provided general guidance on the game’s Steam page and functionality.

The Task

We understand the steep cost of PR services, so we provide our clients with high-quality content at an affordable rate. For Yolk Heroes: A Long Tamago, we accomplished the following:

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Identify relevant press and influencer targets within the idle & RPG genres
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Draft and distribute press releases surrounding the game’s major marketing beats
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Manage incoming review requests from press and content creators
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Collate coverage and present coverage reports after every major press announcement
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Research and present publisher opportunities to the development team
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Optimize Steam page assets for maximum discoverability
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Present Yolk Heroes to journalists at Gamescom in Cologne, Germany
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Organize an influencer campaign across Instagram and Twitch, complete with giveaway rewards, including game keys and physical merchandise

The Results

Over the course of one year, Yolk Heroes reached impressive heights for an indie:

  • Over 200 pieces of press coverage including mentions on Polygon, IGN, Game8, and more
  • Content creator coverage, including channels with 400k+ subscribers
  • Positive reviews on Tier 1 sites
  • Over 20,000 wishlists at launch
  • Over 400 “Very Positive” reviews and counting!
  • Continued work with Starfall PR for the game’s upcoming mobile port

 

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“Yolk Heroes: A Long Tamago won’t take a ton of your time — but it’s worth every minute”

Polygon
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“We’ve seen quite a few indie games lean hard into the Game Boy aesthetic, but few have looked as downright gorgeous as Yolk Heroes: A Long Tamago.“

Time Extension
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“You’ll find yourself drawn back again and again, eager to nurture your virtual companions! Those pixelated graphics? Absolutely stunning! There’s no shortage of things to do with all those side quests and side activities. Trust me, once you start, you won’t want to stop!”

Game8

Let's get to work

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