Besiege: The Splintered Sea

24 May 2024
Besiege: The Splintered Sea

Project Overview

Spiderling Studios is the UK-based developer behind the popular sandbox builder, Besiege. Initially released in early access in 2015, the full game was released in 2020; along the way, multiple updates—including a multiplayer expansion—were added. The studio is dedicated to expanding this castle-smashing, machine-building adventure and interacts closely with its community to hear player feedback. Besiege’s most recent update, titled The Splintered Sea, is a water-themed expansion three years in the making. With a May 24th release date, Spiderling Studios approached Starfall PR for a two-month campaign launch campaign. In those two months, The Splintered Sea was covered by over 130 outlets, amassing over 500,000 content views and skyrocketing Spiderling onto the home page of multiple Tier 1 game sites.

The Task

In anticipation of the upcoming expansion Besiege: The Splintered Sea, Spiderling Studios identified the following expectations:

The Task icon
Generate Steam Wishlists for the new expansion
The Task icon
Draft and distribute press releases around the expansion’s major marketing beats
The Task icon
Organize an early access influencer campaign with large creators who previously expressed an interest in Besiege
The Task icon
Organize interviews with key members of Spiderling Studios; this was the first time Spiderling opened itself to press interviews.

The Results

Besiege: The Splintered Sea is a masterfully developed game; in combination with Starfall PR’s expertise, the expansion launched with immense success:

  • Over 50,000 wishlists at launch
  • 130+ positive pieces of coverage, ranging from videos, articles, interviews, and reviews
  • Mentions in Rock Paper Shotgun, IGN, PCGamesN, GameSpark, Inverse, and more
  • Multiple videos amassing over 100k views
  • Increased player count for the base game in anticipation of the expansion
  • 2 published interviews with Tier 1 outlets
  • Positive reviews across international outlets, including print publications
  • Continued media coverage post-launch, demonstrating the impact of a strong PR campaign


Let's get to work

This field is for validation purposes and should be left unchanged.