Case Studies Categories: Games

Project Overview

This marketing won’t manufacture itself. At least, that is what indie developer Space Kraken Studios thought ahead of their first Steam launch. With their first title, Military Incremental Complex, nearly complete but lacking a marketing strategy, Space Kraken engaged Starfall PR for key marketing activities to prepare for the game’s November 2025 launch. Over the course of 5 months, Starfall PR set up shop to deliver some major results. The game launched with over 30,000 wishlists, sold an equal number of copies in the first week, and gained visibility from some of the largest incremental creators on YouTube. No idle hands here!

Project Overview

Toast Interactive, based in Queensland, Australia, was founded in 2016 and is most known for the international bestseller, Richie’s Plank Experience. Their most recent project, Max Mustard, is a virtual reality 3D platforming adventure.

In April 2024, Toast Interactive contacted Starfall PR for overall account support. Throughout the year, Starfall PR secured placements for Max Mustard in several Tier 1 media outlets, arranged interviews with the team in Australian press, and earned the title a Metacritic score. We executed two successful launch campaigns across PlayStation and Steam VR and placed valuable content with influencers and press.

Project Overview

Impossible Home (she/her) is a US-based solo developer. With a background in game design and a few small projects published to itch.o, Impossible Home approached Starfall PR for her first Steam launch, Whimel Academy.

Beginning our marketing efforts in March 2024, Starfall executed a full launch campaign including press outreach, earned content creator coverage, social media, digital marketing, and community management. In 6 months, Whimel Academy launched in Early Access with 13,000 wishlists and sold 1500 copies within its first month.

Project Overview

Spiderling Studios is the UK-based developer behind the popular sandbox builder, Besiege. Initially released in early access in 2015, the full game was released in 2020; along the way, multiple updates—including a multiplayer expansion—were added. The studio is dedicated to expanding this castle-smashing, machine-building adventure and interacts closely with its community to hear player feedback.

Besiege’s most recent update, titled The Splintered Sea, is a water-themed expansion three years in the making. With a May 24th release date, Spiderling Studios approached Starfall PR for a two-month campaign launch campaign. In those two months, The Splintered Sea was covered by over 130 outlets, amassing over 500,000 content views and skyrocketing Spiderling onto the home page of multiple Tier 1 game sites.

Project Overview

14 Hours Productions is a small US-based developer of retro indie games. Their most recent project, Yolk Heroes: A Long Tamago, is an idle digital pet sim for PC and Mobile, reminiscent of 1990s Tamagotchi.

In May 2023, 14 Hours Productions approached Starfall PR for development guidance and a full launch campaign. Over the course of one year, Starfall PR placed Yolk Heroes in multiple Tier 1 outlets, completed a successful content creator campaign, and provided general guidance on the game’s Steam page and functionality.

Project Overview

Order up! Pixel Cafe is a narrative time manager from Polish developer Baltoro Games, released in November 2023. The development team met with Starfall at Gamescom to discuss their launch strategy, and engagement began shortly after. With 1200 wishlists on Steam and a significant coverage hiatus, Starfall got to work earning Pixel Cafe placements across PC and console sites. Upon release, Pixel Cafe was featured on Steam’s “Popular and Upcoming” page, amassing significant press attention, including Metacritic outlet reviews.

Project Overview

Project Planet is a multiplayer strategy title about saving the world…or ending it. With a decided launch date of late September 2023, the game’s development team approached Starfall PR a mere 2 months before launch in need of press coverage and Steam wishlists. Within those 2 months, Starfall released two press announcements, organized a successful influencer campaign, and earned national radio coverage in the Netherlands, where Project Planet was developed. With Starfall’s guidance, Project Planet was featured on Steam’s “Popular & Upcoming” list and saw successful launch numbers.