Category: Blog Post

As the world of esports continues to grow, more and more companies are looking to get involved in this exciting and rapidly expanding industry. If you’re a business looking to hire an esports marketing agency, it can be difficult to know where to start. In this blog post, we’ll take a look at “what to look for in an esports marketing agency”.

Understanding the Esports Landscape

First and foremost, you’ll want to find an agency with a deep understanding of the esports industry. This means they should have a good grasp of the different games, communities, and key players in the industry. Additionally, they should be up-to-date on the latest trends and developments, such as new technologies and platforms. A good agency will have a solid understanding of the esports landscape, which is essential in helping you to reach your target audience.

The importance of an agency with a deep understanding of the esports industry

Experience is also crucial when it comes to finding the right agency. Look for an agency that has a track record of successfully executing marketing campaigns for other companies in the industry. This will give you a sense of their capabilities and expertise, and help you to feel confident that they’ll be able to deliver results for your business.

It’s also important to find an agency that’s a good fit for your company’s culture and values. Look for an agency that shares your company’s passion for esports and is committed to making a positive impact in the industry. A shared vision will ensure that the agency’s goals align with yours, which will ultimately lead to better results.

Transparency and Communication

Finally, you’ll want to find an agency that is transparent and communicative. This means that they should be able to clearly explain their approach and strategies, as well as provide regular updates on the progress of your marketing campaigns. This will help you stay informed and involved throughout the process, and ensure that you’re getting the best possible results.

In conclusion, when looking for an esports marketing agency, it’s important to consider the agency’s understanding of the esports landscape, their experience in esports marketing, their fit with your company’s culture and values, and their level of transparency and communication. By keeping these key factors in mind, you’ll be able to find an agency that can help you achieve your esports marketing goals and succeed in this exciting and rapidly growing industry.

Starfall PR is an expert in the field of esports, with over 10 years of experience in esports & games public relations. Have a look through our website to see if our services align with your goals and reach out for a free consultation.

As the esports industry continues to grow, more and more brands are recognizing the potential for marketing in this space. However, figuring out the right activation for your brand might be difficult, which is why we listed six ways different ways brands can get involved and take advantage of the growing amount of opportunities in esports:

Sponsorship

One of the most common ways for brands to get involved in esports is through sponsorship. This can include sponsoring individual teams or players, tournaments, or leagues. This not only helps to raise the brand’s profile but also creates an association between the brand and the sport, providing a powerful means to reach the intended target audience.

Advertising

Brands can advertise during esports events, such as through streaming platforms or broadcast networks, to reach a large and engaged audience. In addition, advertisers have the opportunity to create bespoke in-game items and activations to engage with fans on a deeper level.

Content Creation

Brands can create their own esports-related content, such as video series or podcasts, to connect with fans and build a relationship with the community. They can also collaborate with popular esports content creators and influencers to reach a wider audience.

Product Integration

Brands can integrate their products or services into the gameplay of popular esports titles, such as through branded in-game items or virtual billboards. This allows the brand to reach a highly engaged audience in a natural and non-intrusive way.

Event Activation

Brands can host their own esports events, such as tournaments or meet-and-greets, to create exciting and authentic opportunities for fans to interact with the brand.

Live streaming platforms partnerships

Streaming platforms have become an essential element of the industry, some brands also partner with them. From co-creating live events to advertising to customizing their channels and content. Esports provides an exciting and rapidly growing opportunity for brands to connect with a young, tech-savvy, and engaged audience. By understanding the esports landscape and identifying the right opportunities for their brand, companies can successfully tap into this burgeoning market.

We would love to help you to find your first activation in the esports market.