Author: Pieter van Hulst

How to Get Your Game Reviewed by Top Video Game Reviewers

You’ve spent countless hours developing and perfecting your video game, and now you’re ready to share it with the world. But how do you get your game in front of the right people? Getting your game reviewed by top video game reviewers can be the key to its success. In this article, we’ll explore why game reviews are important and provide tips on how to get your game reviewed by top reviewers.

The video game industry is booming, with millions of gamers around the world playing games on a variety of platforms. In such a competitive industry, getting your game in front of the right audience is crucial. One way to do this is by getting your game reviewed by top video game reviewers. These reviewers have a large following of loyal fans who trust their opinions, and a positive review can help your game gain popularity and success. But how do you get your game reviewed by these top reviewers? Let’s explore.

The Importance of Getting Your Game Reviewed by Top Video Game Reviewers

Getting your game reviewed by top video game reviewers can be a game-changer for your business. Reviews can drive traffic to your website, increase sales, and improve brand awareness. When a top reviewer writes a positive review of your game, it can generate buzz and excitement in the gaming community, leading to more exposure and ultimately more sales.

In addition, reviews can provide valuable feedback on your game’s strengths and weaknesses. Reviewers often provide detailed critiques that can help you improve your game and make it even better. They can also point out bugs or glitches that you may have missed, giving you the opportunity to fix them before the game’s release.

Tips for Getting Your Game Reviewed by Top Video Game Reviewers

  1. Research and identify top game reviewers: Start by doing some research and identifying the top video game reviewers in your industry. Look for reviewers who have a large following and specialize in the type of game you’ve developed.
  2. Build a relationship with the reviewer: Once you’ve identified a few top reviewers, start building a relationship with them. Follow them on social media, engage with their content, and offer to provide them with a copy of your game for review.
  3. Be professional and polite: When reaching out to a reviewer, always be professional and polite. Provide a brief introduction of your game and explain why you think it would be a good fit for their channel or website.
  4. Offer exclusives: Consider offering the reviewer an exclusive preview or early access to your game in exchange for a review. This can help generate buzz and excitement around your game’s release.
  5. Follow up: After sending your game to a reviewer, be sure to follow up with them in a timely manner. Politely ask if they’ve had a chance to play the game and if they plan to write a review


Getting your game reviewed by top video game reviewers can be a key factor in the success of your game. Reviews can drive traffic to your website, increase sales, and provide valuable feedback for improving your game. By following these tips for getting your game reviewed, you can increase your chances of getting your game in front of the right audience and ultimately achieving success in the video game industry. If you’re having a hard time finding the reviewers on your own, or simply need some help targeting the right ones, we are always happy to help out!

How to Effectively Pitch Your Game to Publishers

As an independent game developer, getting your game published and into the hands of players can be a challenging task. But with the right approach, you can effectively pitch your game to publishers and increase your chances of success.

Understanding the Publishing Landscape

Before you start pitching your game, it’s important to understand the publishing landscape. There are several types of game publishers, including major publishers, indie publishers, and self-publishing. Major publishers typically have a lot of resources and can provide developers with the support they need to bring their games to market. Indie publishers are typically smaller and more focused on indie games, while self-publishing allows developers to bring their games to market without the help of a publisher.

Preparing Your Pitch

Before you start pitching your game to publishers, it’s important to have a clear and concise pitch. This should include information about your game, your team, and why your game is unique and worth publishing. Your pitch should also include any relevant data, such as screenshots, videos, and gameplay footage.

Researching Publishers

Once you have prepared your pitch, it’s time to start researching publishers. This can be done through online research, networking, and attending events such as gaming conferences. When researching publishers, look for ones that have a history of publishing games similar to yours and that have a good reputation in the industry.

Making the Pitch

When you’re ready to make your pitch, it’s important to be professional and confident. Start by introducing yourself and your team, and then present your game and its unique features. Be prepared to answer any questions that the publisher may have and to provide additional information if needed.

Following Up

After you’ve made your pitch, it’s important to follow up with the publisher. This can be done through email or phone, and it’s a good idea to keep the conversation professional and friendly. Be patient, as publishers are often busy and may take some time to respond.

Negotiating the Deal

If a publisher expresses interest in your game, it’s time to start negotiating the deal. This can be a complex process, and it’s important to have a clear understanding of what you want and what you’re willing to give up in order to get it. It’s also important to have a lawyer review any contracts before you sign them.


Pitching your game to publishers can be a challenging task, but with the right approach and preparation, you can increase your chances of success. Remember to be professional, confident, and patient, and to do your research before making your pitch. If you need any help reaching out to publishers, reach out to us!

How can I effectively do marketing for my indie game?

As an indie game developer, you have likely poured your heart and soul into creating a game that you believe in. However, the process of getting that game into the hands of players can be a daunting task. One of the most important steps in this process is PR, or public relations. In this blog post, we will explore some strategies for doing PR for your indie game.

  1. Reach out to game journalists and bloggers: Building relationships with writers who cover indie games is a great way to get the word out about your game. Send them information about your game, including a press release, screenshots, and a trailer. Be sure to personalize your outreach and let them know why your game is unique and worth covering.
  2. Use social media: Platforms like Twitter, Instagram, and Facebook are great ways to connect with potential players and build a community around your game. Use these platforms to post updates, screenshots, and videos, and engage with your followers. Posting a simple clip on /r/indiegaming is also a great way to get noticed by a community that loves indie games.
  3. Submit to game festivals and events: Look for game festivals and events that accept indie games and submit your game to be considered. This is a great way to get your game in front of a large audience and can lead to coverage in the press.
  4. Optimize your steam page: Make sure to create a Steam page filled with good assets like a trailer and multiple screenshots. Having an up-to-date release window also helps you to get in the popular upcoming page.
  5. Join online communities: Join online communities of game developers and players and use them to promote your game and get feedback. This is a great way to connect with other developers and players and can help you build a community around your game.
  6. Make a demo version: Making a demo version of your game available for people to play is a great way to get feedback and create buzz. This can also help you to generate interest in your game before it is released.
  7. Reach out to streamers and YouTubers: Reach out to popular streamers and YouTubers and ask them to showcase your game on their channel. This will help you to get more visibility and can lead to more players discovering your game.
  8. Use email marketing: Build an email list of people who are interested in your game and send them updates, screenshots, and videos. This is a great way to keep in touch with your fans and let them know what’s new with your game.

In conclusion, doing PR for your indie game is essential to getting it in front of players. By using a combination of these strategies, you can build a community around your game and generate interest in it. Remember that you should always be looking for ways to improve your game based on feedback and be prepared to adapt your strategy as you go along.

If you need help with your public relations strategy, reach out to us!

What to look for in an esports marketing agency?

As the world of esports continues to grow, more and more companies are looking to get involved in this exciting and rapidly expanding industry. If you’re a business looking to hire an esports marketing agency, it can be difficult to know where to start. In this blog post, we’ll take a look at “what to look for in an esports marketing agency”.

Understanding the Esports Landscape

First and foremost, you’ll want to find an agency with a deep understanding of the esports industry. This means they should have a good grasp of the different games, communities, and key players in the industry. Additionally, they should be up-to-date on the latest trends and developments, such as new technologies and platforms. A good agency will have a solid understanding of the esports landscape, which is essential in helping you to reach your target audience.

The importance of an agency with a deep understanding of the esports industry

Experience is also crucial when it comes to finding the right agency. Look for an agency that has a track record of successfully executing marketing campaigns for other companies in the industry. This will give you a sense of their capabilities and expertise, and help you to feel confident that they’ll be able to deliver results for your business.

It’s also important to find an agency that’s a good fit for your company’s culture and values. Look for an agency that shares your company’s passion for esports and is committed to making a positive impact in the industry. A shared vision will ensure that the agency’s goals align with yours, which will ultimately lead to better results.

Transparency and Communication

Finally, you’ll want to find an agency that is transparent and communicative. This means that they should be able to clearly explain their approach and strategies, as well as provide regular updates on the progress of your marketing campaigns. This will help you stay informed and involved throughout the process, and ensure that you’re getting the best possible results.

In conclusion, when looking for an esports marketing agency, it’s important to consider the agency’s understanding of the esports landscape, their experience in esports marketing, their fit with your company’s culture and values, and their level of transparency and communication. By keeping these key factors in mind, you’ll be able to find an agency that can help you achieve your esports marketing goals and succeed in this exciting and rapidly growing industry.

Starfall PR is an expert in the field of esports, with over 10 years of experience in esports & games public relations. Have a look through our website to see if our services align with your goals and reach out for a free consultation.

What marketing opportunities exist for brands in esports?

As the esports industry continues to grow, more and more brands are recognizing the potential for marketing in this space. However, figuring out the right activation for your brand might be difficult, which is why we listed six ways different ways brands can get involved and take advantage of the growing amount of opportunities in esports:


One of the most common ways for brands to get involved in esports is through sponsorship. This can include sponsoring individual teams or players, tournaments, or leagues. This not only helps to raise the brand’s profile but also creates an association between the brand and the sport, providing a powerful means to reach the intended target audience.


Brands can advertise during esports events, such as through streaming platforms or broadcast networks, to reach a large and engaged audience. In addition, advertisers have the opportunity to create bespoke in-game items and activations to engage with fans on a deeper level.

Content Creation

Brands can create their own esports-related content, such as video series or podcasts, to connect with fans and build a relationship with the community. They can also collaborate with popular esports content creators and influencers to reach a wider audience.

Product Integration

Brands can integrate their products or services into the gameplay of popular esports titles, such as through branded in-game items or virtual billboards. This allows the brand to reach a highly engaged audience in a natural and non-intrusive way.

Event Activation

Brands can host their own esports events, such as tournaments or meet-and-greets, to create exciting and authentic opportunities for fans to interact with the brand.

Live streaming platforms partnerships

Streaming platforms have become an essential element of the industry, some brands also partner with them. From co-creating live events to advertising to customizing their channels and content. Esports provides an exciting and rapidly growing opportunity for brands to connect with a young, tech-savvy, and engaged audience. By understanding the esports landscape and identifying the right opportunities for their brand, companies can successfully tap into this burgeoning market.

We would love to help you to find your first activation in the esports market.

How big is the esports market?

The esports market has grown significantly in recent years, and it shows no signs of slowing down. The global esports market size was valued at $1.1 billion in 2020 and is expected to reach $1.79 billion by the end of 2023, growing at a CAGR of 11.3% during the forecast period.

One of the main drivers of this growth is the increasing popularity of esports among both fans and investors. The number of esports fans and viewers is expected to reach 646 million in 2023, up from 443 million in 2019. This increase is largely driven by the rise of online streaming platforms, such as Twitch and YouTube, which have made it easier for fans to watch and follow their favorite teams and players.

Another factor contributing to the growth of the esports market is the increasing level of investment from major companies and organizations. Many traditional sports teams and organizations have invested in esports, and major brands such as Coca-Cola, Intel, and Red Bull have also entered the space.

The Asia-Pacific region is the largest esports market, accounting for over half of the global esports market revenue in 2020. China is the largest contributor to the esports market in the region, driven by the popularity of mobile games such as Honor of Kings and PUBG Mobile. North America and Europe are also significant esports markets, with the US and Western Europe being major contributors to the overall market revenue.

Esports tournaments are another major revenue generator for the industry, with major events such as The International Dota 2 Championship and the League of Legends World Championship drawing in large audiences and offering substantial prize pools. The industry is also benefiting from the continuous investment and partnering with major traditional sports clubs, organization and facilities.

In conclusion, the esports market is a rapidly growing industry with a huge potential for future growth. With increasing popularity among fans and investors, and a growing number of major companies and organizations investing in the space, the future looks bright for esports.

If you have any questions regarding esports, or if you’re trying to find out if esports is a fitting market for your organization, reach out to us!

Starting Starfall PR

Welcome to the launch of Starfall PR! I am thrilled to finally unveil the fruits of my labor and the efforts of everyone who has supported me in bringing this agency to fruition. In this post, I will outline the goals and objectives of Starfall PR, as well as the motivations behind its creation.

Starfall PR was founded with the aim of providing affordable, customized PR services to clients in the gaming, technology, and esports industries. In the US, these services can be costly and out of reach for smaller indie publishers, developers, and startups. Even when a suitable partner is found, the cost of PR can be prohibitively high. Additionally, the agency industry tends to have a high turnover rate, with team members coming and going frequently, especially in the gaming industry.

To address these issues, Starfall PR will prioritize affordability and personalized service. While this may result in lower profit margins on short-term projects, we believe that by delivering exceptional service, our clients will return for future collaborations. At Starfall PR, we are passionate about discovering and promoting indie projects in the gaming, tech, and esports sectors.

Furthermore, at Starfall PR, our employees will be our most valuable asset. Having worked at various agencies and a publishing company, I know firsthand how disruptive and frustrating it can be to bring new people on board mid-project due to staff turnover. To promote employee retention, we will offer “European-style” contracts to our team, including generous paid time off, health benefits, and competitive salaries. Our goal is to create a work environment that our team members will love so much that they never want to leave. By maintaining a stable and dedicated team, we hope to provide our clients with consistent support throughout the duration of their projects.

We believe that by following these core principles, Starfall PR can shake up the agency landscape in the US. If you are interested in working with us, please don’t hesitate to reach out! I am excited to get started on this journey.


Pieter van Hulst

CEO, Starfall PR

Let's get to work